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Jeweler keeps family business ticking

Published 12:00am Tuesday, November 19, 2002

Another reason behind his contentment is that he gets to see people at their best times. &uot;Everything we’re selling is for happy events,&uot; he said. &uot;It’s a real positive, uplifting business to be in.&uot; Family-oriented jewelry stores are the way to go, Rick said, especially in smaller towns. Some larger chains don’t have good reputations, and their staffs change often. Of the five employed at Kraning Jewelry, Kraning said there has been only one change in the last 10 years. In the future, Kraning said independent retailers will still have a good foothold in America, especially with several large companies facing difficulties in the past year. &uot;I think the future looks good,&uot; he said. Kraning has noticed that some people don’t know that jewelry stores carry more than just jewelry. Like the old jewelry stores, Kraning Jewelry has watches, china, a baby department, music boxes, clocks and a host of other items. They do full repair, engraving and design. Kraning likes the downtown location. &uot;When people come here, they come looking for us,&uot; he said. &uot;I think Fergus Falls has a real bright future. We’ll never be a Fargo type area, but we have a strong retailing base.&uot; Kraning Jewelry is located at 208 Lincoln Ave. W and can be reached at 736-3678.