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Support professional hair care products
Published 12:00pm Wednesday, July 1, 2009As consumers in this day and age, we research everything clever from food labels to the best daily vitamins to organic friendly products, and to what we put on our body. So why is it that nine out of every ten consumers do not realize when they are buying diverted or counterfeit products; or more importantly, how dangerous some diverted and counterfeit products may be?
The next time you are in the beauty aisle of your local drugstore and happen to see professional hair care products on the shelves, be aware that the products did not come to be there from the manufacturer.
Compare the quantities of the professional products to the general product lines that the drugstore carries. The professional hair care line is dramatically smaller. This is because the drugstore is “taking what it can get” from the companies who diverted it, not from the legit manufacturer of the hair line.
As technology advances, so does the production of counterfeit professional hair products. These tactics trick the consumer into thinking they are purchasing the genuine product. Some indications of a counterfeit product include size and font errors, subtle color differences, and language mistakes. The crucial risks for the consumer, although, are what is inside the bottle. On June 10, 2003, Fox News analyzed counterfeit professional hair products. Their results were shocking; many of the products had hazardously high levels of toxic bacteria. The impurities and bacteria in the products were high enough for an adult to potentially require medical attention.
In closing, we would encourage you to inform yourself. Do not let corporate America continue to fool you. As consumers ourselves, we understand the desire to get the biggest bang for your buck. Purchasing products through hair salons reassures you of the manufacturer guarantee. This guarantee is void when professional products are purchased at drug/grocery stores. Please consider this information and support your local licensed hair salon.
Lauren Carlson
Becca Sytsma
715 Hot Heads
Fergus Falls
