Morning Son students, under the direction of instructor Leah Koalska, exrcised Wednesday afternoon at the Fergus Falls YMCA.

Archived Story

The ‘Y’ gets a new makeover [UPDATED]

Published 7:23am Thursday, October 14, 2010 Updated 3:15pm Thursday, October 14, 2010

For the first time in 43 years, the national YMCA is unveiling a new brand strategy to increase communications in communities all across the nation, including Fergus Falls.

“The goal for each of our local YMCA organizations is to reach further into our communities in order to connect with youths, show the programs we offer and promote health and personal well being,” said Fergus Falls YMCA Executive Director Ron Raasch. “It’s new communications for a new era.”

The national YMCA office, based in Chicago, has unveiled a new, more forward-looking logo that reflects what promoters say is vibrancy and diversity of the organization. The framework focuses resources on three core areas: youth development, healthy living and social responsibility.

“This new communication will be phased in, gradually,” said Raasch. “What the YMCA is doing on a national level will benefit us right here in Fergus Falls. There are times when we consider ourselves the best-kept secret in town. We are like other organizations that need to repeat positive messages whenever possible.”

Supporting neighbors is one of the new YMCA brand messages.

“This is a very important, exciting time for the Y,” said Neil Nicoll, president and CEO of YMCA of the USA. “For 160 years, we’ve focused on changing lives for the better. Our commitment to building greater awareness for the important work we do will enable us to expand our efforts and further strengthen communities across the country.”

The Fergus Falls YMCA, said Raasch, can do much to impact the quality of life in Fergus Falls and the surrounding area. This will be a team effort, he said, among YMCA board members, other Y members and others.

The refreshed YMCA logo, with its multiple color options and new, contemporary look, better reflects the vibrancy of the Y and the diversity of the communities it serves. Across the United State, 2,687 YMCA organizations engage 21 million men, women and children.

“Over the next five years, during the communications transition, we hope attract more and more people in Fergus Falls and the surrounding area,” said Raasch.

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