ShoreMaster ends custom marina operations [UPDATED]Published 10:21am Monday, September 17, 2012 Updated 12:22pm Monday, September 17, 2012
ShoreMaster, Inc., announced Tuesday the continued implementation of its Competitive Unification Strategy. Effective immediately, ShoreMaster will discontinue participation in the custom-design/build marina construction market.gear
Earlier this year, ShoreMaster transitioned production of its galvanized steel products, including its industry-leading RhinoHoist Floating Boat Lift to its headquarters in Fergus Falls. Subsequently, ShoreMaster announced the discontinuation of its Galva lift and Hydrobike product lines.
“The expectations and unbalanced dynamics of the custom design/build marina market have distracted ShoreMaster from its core business,” said ShoreMaster President, Don Hurley. “This market has burdened manufacturers with low-margin, high-risk projects that have resulted in an unattractive custom-design/build marina marketplace.”