New shop location, same great breadPublished 10:52am Tuesday, April 16, 2013
The bread is baking for Battle Lake residents. Falls Baking Company owners Scot Erickson and Traci Kromenaker opened up their newest location downtown on Lake Avenue last Wednesday and say the goods are already rushing out the door.
After one year of work fixing up the old storefront and building, the store offers a fresh atmosphere to the coming spring and summer crowds in town. Kromenaker said the new opening certainly took a lot of extra time, but said she expects reaching the expanded market will pay off.
“I think we’ve been here almost every weekend working. Now Scot’s a carpenter and a baker,” joked Kromenaker.
The new location will be open on Wednesdays and Fridays from 1 to 6:30 p.m. in April until the hours are expanded in May.
They are also making deliveries to Stella’s and the Cenex station in town. The store features a freezer selling local Boyum Farms products.
Erickson and Kromenaker opened Falls Baking Company in Fergus Falls in 2005. While their goal was to sell a modest amount of bread products each day, their popularity has grown more than originally expected. Now with a new location and products selling in different stores throughout the area, Erickson said they are making 275 loaves a day, if not more.
“Really, now it’s trying to figure out how to make enough bread,” said Kromenaker. “Like today we had 30 loaves over here for the day and they called us up and said we had to bring more.”
While the new location is a bit closer to where they live, Kromenaker and Erickson said the new store lets them better meet the needs of customers outside of Fergus Falls and attract new regulars when the busy summer season rolls around.
“A lot of customers from Battle Lake are happy now that they will have a place that isn’t as far,” Kromenaker said. “We’ll be getting a different crowd as well. Battle Lake has so many people in the summer. Saturday will be a busy day here, while in Fergus it’s more slow.”
With the hours it takes to run a bakery and the additional time now to manage an additional store, the job selling and delivering bread can certainly be stressful.
But Erickson and Kromenaker said they look forward to continuing offering the same great bread products to the customers they’ve gotten to know so well.
“We’ve got a good routine,” Kromenaker said. “We have fun. People like our stuff and they like to talk to us, so we have a lot of regulars. That’s why we like doing this.”