Local antique dealer takes over Wild RosePublished 11:26am Wednesday, June 19, 2013
The little flower shop on the corner has a new home.
Just over a week ago, local antique dealer and businessman Richard “Herby” Herbrandson purchased Wild Rose Floral and Gifts, a popular floral shop in Fergus Falls for 20 years. Over the weekend, Herbrandson moved the shop to its new location at his antique shop, Cascade Antiques north of the railroad tracks on Cascade.
“I thought it over, looked at the books and made a decision pretty quickly,” Herbrandson said. “But I got the people with the business. I wouldn’t have bought it without the people.”
Along with the experienced floral staff, Herbrandson said the new shop will offer a larger variety of gifts and flowers. With more space at the new location, he said he hopes there will be plenty of room to expand.
The fresh smell mixed with the timeless items on the walls has created a unique atmosphere for gift shoppers.
“We’re designing everything in here,” he said. “I think it’s going to look pretty sharp.”
The reputation that comes with the Wild Rose name is also something Herbrandson was happy to continue. Because the shop had serviced the city so well for so long, the effort to connect with the community will continue as the staff moves forward.
“I really believe in Fergus Falls and want to be a service to the town,” he said. “We really want to make weddings even more enjoyable for people and be there for them during their bereavement at funerals.”
Herbrandson has been in the antique business for 40 years. He runs a trucking company and buys real estate in the area, so owning the shop has always been a hobby. His interest, however, has driven his passion and is one of the main reasons he decided to expand.
“I like flowers and have always been interested,” he said. “It’s exciting to be starting with the flowers. It came together so fast I’ve barely had time to think. I just wanted to have a nice, beautiful shop.”
Wild Rose Floral and Gifts is open 8 a.m. to 5:30 p.m. Monday through Friday. On Saturday, the shop is open from 9 a.m. to 1 p.m. The shop is open, but items are still being moved in and organized. Herbrandson said he hopes the friendly business community in Fergus Falls will come and see what the new shop has to offer.
“I just thought I’d stop by and smell the roses,” he said with a laugh. “Now, I hope people come on in and do the same.”