Nelson finishes Drive for 485, donates $2,000Published 11:03am Monday, August 5, 2013
In May, Nelson Auto Center showed its support for the Fergus Falls community by initiating its Drive for 485 promotion. Two months and 485 vehicles later, Nelson has met its sales goal and is ready to pay it forward.
Last Tuesday, Nelson sold its 485th vehicle and, to celebrate the occasion, invited Jan Nelson of the Fergus Falls Community Food Shelf to the dealership. Brent and Laurel Nelson presented her a check for $2,000, or $5 for each vehicle sold during the promotion, and a number of food items they also collected over the two months.
“This is great,” said Jan Nelson, who received the check on behalf of the Food Shelf. “Just living in a community like this is wonderful. It is a very caring community.”
While many give donated food to the community food shelf, Nelson said that they are always in need of cash donations. The $2,000 will be used to purchase groceries for families and allows them to buy more food at a discounted price from the North Country Food Bank. The money also covers the shipping cost from the provider, which can be expensive.
For Nelson, the donation comes at the perfect time during the summer, when kids aren’t getting fed lunches at school and there are less food drives than other parts of the year.
“The need is there, so this goes a long way,” Nelson said. “Really, we’ve been seeing new families and we’ve been getting busy.”
Nelson, who first began with the Food Shelf in the in the 1980s, said they had 28 families visit the Food Shelf on Friday and four of them were new to the service.
The Drive for 485 promotion started as an idea to motivate the sales department at the auto center, but soon grew to include the community. Besides welcoming donations of food items that the company collected in the back of a large pickup, customers could earn $50 in cash for referrals to the dealership that lead to a sale counting towards their goal.
With the community contributing to the effort, Nelson said she enjoyed having the Food Shelf the beneficiary of such a community effort and thanked the Nelson dealership for bringing so many people together to meet a common goal.
“I thought it was really neat that they had a promotion and were able to meet their goal, it was neat to watch,” Nelson said. “The people here care. That’s just the type of community we have, it’s a caring community and Nelson Ford is as well.”
The Nelson dealership will also present a $500 check to Lenny McNab of the Battle Lake Food Shelf later today.