Art Center more than entertainment [UPDATED]Published 9:57am Thursday, January 16, 2014 Updated 11:58am Thursday, January 16, 2014
At A Center for the Arts education is a vital part of our mission. To that end my first article of the new year is intended to do exactly that — educate.
• The Center Series are the major shows of the season. People can buy a series ticket which gets them discounted tickets to all series shows and reserved seats.
• We will never sell all of our seats for the season. At least 80 seats will be available for every series show.
• Patrons who do not wish to buy the entire season will always have the opportunity to attend Series events. The remaining seats are reserved and the earlier you call for individual show tickets the better the seats.
• Series patrons can give their seats to whomever they wish if they cannot attend a show.
• If A Center for the Arts has not received a call releasing series seats we cannot resell those seats; which is why there can be empty seats at a sold-out show.
• Not for profit is a tax code not a way of life. AC4TA, Inc., owns the building and pays for heat, air conditioning, gas, electric, consumables, trash, paper, pens, internet, cleaning, etc.
• Ticket sales for events cover less than 40 percent of our annual financial needs. This is why we solicit contributions through memberships, sponsorships and end-of-year giving.
• We have heard artists should do events for free because it’s great exposure. Artists have chosen a profession.
They have studied and practiced to perfect their expertise. They deserve to be compensated.
It is never a question of “if they should” but “how much” can we expect the public to pay to cover our expenses and the artists’ costs.
• Who can we get to come to perform at A Center for the Arts? Anyone. How much are you willing to pay to see them here?
• Free concerts in the park are run by AC4TA.
• We coordinate food vendors but have no control of the menu. The food vendors are taking a huge risk with no guarantee for all their extra time, energy, expense and effort.
• An average Thursday “Concerts in the Park” night costs the Center $750 in expenses. We do 12 over the course of the summer.
• We average $225 per Thursday “Concert in the Park” in donations.
• A Center for the Arts is a business.
A recent survey of facilities our size around the nation shows statistically we will reach about 15 percent of our town’s population. Give us a shot this year, we have programing for everyone.
Don’t miss Fergus Area has Talent on Jan. 25, or the screening of the multi award-winning documentary film, “Antarctica, A Year on the Ice,” on Jan. 31.
Michael Burgraff is the director of A Center for the Arts in downtown Fergus Falls.