Archived Story

Identification bracelet business enters next phase

Published 2:08pm Thursday, January 23, 2014

Keep Me Safe IDs, the company with innovative ID bracelets using QR (Quick Response) code technology, is launching a crowdfunding campaign in an effort to raise enough money to expand its selection of ID bracelets by preselling them.

“This is our next phase,” said Matt Holmquist, who started Keep Me Safe IDs, along with his wife. “We need to grow one step at a time. We don’t want to over-do it.”

The Fergus Falls-based company sells a black, Velcro-style ID bracelet right now, but it’s had requests for other products and colors. They just don’t have enough money to buy up inventory for all the requests without having sales to back it up.

The monetary goal is set at $23,000 as the minimum amount needed.

“We had a few requests from individuals that wanted to have different styles that would fit what they were looking for,” Holmquist said. “If we raise enough funds, then we’d be able to supply and fund those other ones. Part of this is a way to gauge public interest. We’re going to do everything we can to spread the word.”

The campaign is through Indiegogo (, where folks can preorder the IDs they want. Items include the original black bracelet, velcro-style bracelet in one of six colors, SafeID shoe tag, SafeID dog tag and silicone bracelet with a clasp. Groups can also purchase 100 IDs of its choice and resell them as or fundraiser. Once the fundraising goal is reached, Keep Me Safe IDs can manufacture and ship the IDs to supporters.

The campaign launched Jan. 17, and March 3 is the last day to preorder. IDs are scheduled to arrive May 5 at the supporter’s house.

However, if the $23,000 fundraising goal isn’t reached by the March deadline, Keep Me Safe IDs will be unable to proceed with filling those orders.

“The way this works is we have to raise all of the money or we don’t get any of it,” Holmquist said. “It’s important for us just to reach the minimum. That would open up a lot of doors for us.”

Those who order through Indiegogo and provide a credit card number, for example, will not have to worry about being out anything if the goal isn’t met. The card isn’t charged until the goal is reached, Holmquist said, and folks are not obligated to purchase either.

The campaign is really a way for Safe IDs to gauge the interest without the risk of ordering inventory ahead of time.

The campaign isn’t just about fundraising and spreading the word about Keep Me Safe IDs. Holmquist and his wife will also donate one ID to either a child with autism or someone in Haiti for every ID sold through Indiegogo.

The business started with a focus on bracelets for kids with autism. The ideas for ID bracelets have grown to other areas including medical, emergency and wellness.

The Holmquists started the business in 2012 after they couldn’t find their son, who had recently been diagnosed with autism, a few years ago. Emergency personnel, such as firefighters, police and EMTs, may use the bracelets to quickly retrieve information from you in an emergency situation. You can scan the QR code on the ID bracelet and it will display that person’s Keep Me Safe profile. Anytime the QR code is scanned, a text message and /or email alert will be sent to that person’s emergency contact listed on the profile.

Scheel’s in Fargo had the SafeID bracelets in its store for 30 days over the Christmas season, and it went well, according to Holmquist.

“It was basically a test to see if there was any need out there,” he said. “Enough of them sold where they saw there was a demand for them.”


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