Archived Story

Repurposed Inspirations entering its busier season

Published 11:18am Monday, April 28, 2014

Increased recognition is goal for the store’s second year

Plenty of county visitors and tourists have shopped at Repurposed Inspirations since its June 2013 opening, according to owner Betty Jacobson.

The challenge has been getting Fergus Falls residents to come in.

The store, which rents out space to different vendors, with products ranging from home and garden items to jewelry to furniture, started off quickly last year and stayed busy through the fall. But when winter hit, fewer people came through the doors.

Many first time customers have told Jacobson they did not know the store existed, she said. Jacobson believes this could be because many residents do not make it over to the shop’s location often. Repurposed Inspirations sits at 421 W. Fir Ave., across from the Government Services Center.


But as the calendar turned to spring and the weather has improved, Jacobson and her daughter Tanya Ott have noticed business pick back up. They are hoping for even more growth this year.

“It has just slowly progressed,” Jacobson said. “Hopefully on May 1 there will be three new vendors in here.”

At the moment, the store is home to about 20 vendors, but Jacobson said they have not reached capacity. The vast majority of these vendors are local, as are the products they sell, according to Ott.

Word of mouth has played a big part in the company’s first year, and Jacobson is counting on that to continue this year. Of the three new vendors likely moving in later this week, one would specialize in antiques, while another would do more repurposing work.

When they opened last June, there were only two other vendors beside Jacobson and Ott. The women plan to work hard to make sure their customers find different items each time they visit.

“A lot of times there’s something new every day,” Jacobson said. “We want to keep a variety.”

As they continue to grow their business, the women look forward to hosting new and talented vendors. They are also looking forward to the day when more residents know where they are and what they do.

Like Jacobson said, they have not yet come close to reaching full capacity.


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