Chris Reinoos/Daily Journal  The relationship between Lake Region Healthcare and Rice Home Medical has been smooth in the few first months that Lake Region Home Medical Supply has been open, according to Rice Sales Director Aaron Olson.
Chris Reinoos/Daily Journal
The relationship between Lake Region Healthcare and Rice Home Medical has been smooth in the few first months that Lake Region Home Medical Supply has been open, according to Rice Sales Director Aaron Olson.

Archived Story

A perfect fit for FF: Lake Region, Rice Home Medical team up for supply store

Published 11:14am Monday, July 14, 2014

When discussions between representatives from Lake Region Healthcare and Rice Home Medical began two years ago about opening a home supply store in Fergus Falls, it seemed like a partnership that would work out well.

That certainly has been the case, according to Rice Home Medical Sales Director Aaron Olson.

“We have the knowledge and the background and Lake Region has the presence in the area,” Olson said. “Bringing those together made a lot of sense.”

The resulting store, Lake Region Home Medical Supply, opened on May 1 at 1432 West Lincoln Ave. There will be a two-day public grand opening event from 9 a.m. to 5 p.m. on July 31 and Aug. 1, where Olson said customers can expect to find many deals on items throughout the store.

The store carries a wide range of home medical needs, from items for respiratory care to wheelchairs, walkers, lift chairs, braces, wound care and more.

“Anything you can think of that you might physically need to help with a situation, we can find that product,” Olson said.

The store also offers both private-pay and insurance items and accepts a wide range of insurance coverage.

Rice Home Medical also has locations in Alexandria, Willmar, Redwood Falls and Madison and felt Fergus Falls would be a great place to open its next store. Olson cited the existing health care infrastructure in the city as a primary reason for targeting Fergus Falls.

Although the older-than-average population may have also played a small part in the decision, Olson said, both sides were interested in drawing from a wide range of demographics. The store could also attract people from outside Fergus Falls, as well, according to Olson.

The building on Lincoln Avenue was a good fit in part because of its size. Olson said they will likely look to expand the store in the future, meaning any potential building had to be big enough for both now and to accommodate future growth.

“We wanted to find something that was visible and easy to get to,” Olson said. “We looked at several locations and this one just made the most sense.”

Business has been good so far, according to Olson, and store officials are now ready to start more of an advertising push to let people know about the store. Part of that will be the two-day grand opening, when Olson encouraged anyone interested in the store to check out what they have to offer.

The store, which can be reached by phone at 218-332-5920, is open from 8:30 a.m. to 5 p.m. Monday through Friday.

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