The importance of shopping locally will be emphasized Saturday in Fergus Falls when the 10th annual “Small Business Saturday” shopping tradition is observed in Fergus Falls.
Falling one day after Black Friday when the Christmas shopping season officially begins across the United States, “Small Business Saturday” welcomes shoppers to the intimate world of goods and services that many large box stores cannot match.
Paul Rolandson’s hearing-aid business in located on West Lincoln Avenue in downtown Fergus Falls. Rolandson was a teenager when his parents opened their small business in 1974 and he went to work with them as they introduced their services to the community.
“Life is a real struggle for me right now,” said Rolandson, who is endeavoring to rebuild his downtown business after being closed many years under difficult circumstances.
During that time Rolandson said he traveled over much of western Minnesota serving customers in their homes - a tradition he still maintains.
“There are times when things don’t work right so it’s important to get people hearing again,” Rolandson said. “It’s very important to keep your hearing so you can respond to people.”
Rolandson enjoys meeting his customers on “Small Business Saturday.”
“It’s good to have some local people come in that day,” he said.
Another businessman that appreciates the day is Buzz Lundeen, the owner of the Victor Lundeen Company, a downtown institution in Fergus Falls.
“We offer personalized service, gift wrapping and a more welcoming atmosphere,” Lundeen said.
The Victor Lundeen Company has been in Fergus Falls for 105 years.
One of the newest small businesses in Fergus Falls is Liza Jayne’s Home Decor and Gifts on East Junius Avenue.
The owner of the business, Lisa Rodgers, will be taking part in her first “Small Business Saturday.”
Located in a remodeled light-blue building once owned by a doctor of podiatry, Harold Nirschl, Liza Jaynes caters to “men, women and little people” according to Rodgers.
The vintage and modern home decor is balanced by a home line of giftware and the more exclusive and nostalgic gift of “penny candy.”
“I try to keep everything reasonable,” said Rodgers. “My goal is to have you walk in, feel good and know you’re going to find something you love.”
Rodgers had been preparing for “Small Business Saturday” since hearing about it from the local Chamber of Commerce.
“It gives everyone a chance to get in touch with each other,” Rodgers said.